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API vs. SFTP with Single Record and Bulk
Records and Recommended Frequencies

Data integration is crucial for businesses to make informed decisions and improve customer relationships. There are two primary methods for data integration: Application Programming Interface (API) and Secure File Transfer Protocol (SFTP).

This help sheet delves into the advantages and drawbacks of each approach, and discusses how the choice of data integration method impacts reporting and visualizations. Whether you need real-time updates or large-scale data migrations, understanding the appropriate data transfer method is essential for optimizing efficiency and security. Let's dive in and explore the world of data integration!

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